Movie marketing gone terribly wrong.
Movie posters are great when you get them right. And we’ve all seen “From the director of…” at the top of a poster, as if it would somehow entice you to see the film.
There are a host of other accolades you can put on posters like dubious quotes from a retarded journalist at The Daily Express, or meaningless award nomination logos. But when the film Shank came out a couple of months ago, the movie poster industry hit a new low.
The poster proudly claimed… wait for it…
From the distributors of Kidulthood
Yes, it was from the same company that cycled the film canisters from the last movie out to cinemas. Man, I gotta see it.