When is quality not quality? When it says so on the tin.
Why do places with dubious standards of quality try to cover up their inadequacies by labelling or naming their brand “Quality”. For example:
- Quality deluxe paint: will start to chip off within a week
- Quality you can afford: why are you in the Everything’s A Pound shop?
- Quality Hotel: far from it
- Quality meats: a euphemism for “let’s sell the cat we found down the back of the sofa”