Launching an international product can be a daunting task to make sure all your bases are covered.
If you were Citroën and given the task of marketing a range of cars and decided to name them C-plus-a-number, why would you make one called the C4? Because I’d really like the Citroën plastic explosive to drive my family around in.
Reminds me of a few other marketing faux pas, like the Kinki Nippon Tourist Agency…
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